2017 Agenda

Wednesday 6 September

Wednesday 6 September

  1. Registration and welcome refreshments

  2. Chairman’s opening remarks

    Ian Murdoch | Forestry, Paper & Packaging Industry Group Leader of PwC Europe

Session 1 – Market trends in the pulp, paper and board, packaging industry

  1. The race - for the future of the world economy

    Prof. Graeme Leach | CEO and Chief Economist of Macronomics, UK

    We're in a race for economic supremacy in the 21st century, between amazing potential and awesome challenges. This is a long term race to obtain the positive effects of technology before the negative effects of demographics kick-in. The race will be made all the more difficult by short term headwinds.

  2. Global trends in paper-based packaging

    Stephen Harrod | Consultant of Smithers Pira, UK

    • Overview of global packaging industry
    • Key trends affecting paper consumption
    • Implications for paper producers and converters
    • Conclusions and future prospects
  3. The outlook for market pulp

    Pierre R Bach | Research Manager of Hawkins Wright, UK

    • Historical P&B furnish trends
    • Evolution of market pulp demand by region and by grade
    • Global supply trends
    • Outlook for supply & demand
  4. European publication paper markets

    Gary Thomson | Senior Market Consultant of EMGE & Co Ltd., UK

    • European newspaper circulation & advertising trends
    • The European newsprint supply - demand relationship
    • European magazine circulation & advertising trends
    • The European magazine paper supply - demand relationship
    • Impact on industry structure
    • Trade drivers
  5. Panel/Q&A session

  6. Networking lunch

Session 2 – Brand owners perspectives and consumer engagement

  1. IKEA packaging development – a non-disruptive evolution

    Ulf Tillman | Wood Supply & Forestry Project Leader Sustainability Paper Expert of IKEA of Sweden AB, Sweden

    • Democratic design; Form, Function, Sustainability, Quality, Low cost
    • Packaging is part of the product
    • The customer in focus
    • Positioning the IKEA brand and range
  2. What do we expect from the packaging industry and how to bring the packaging in the most optimal way to the consumer. As the consumer is our final boss

    Jan Duffhues | Print Development Manager of Mars Europe, The Netherland

  3. Packaging is paramount – and other consumer insights

    Essi Lauri | Product Manager of Stora Enso, Finland

    • Besides its functional benefits packaging creates the emotional connection between the product and the consumer
    • Consumer is making numerous judgements at a glance, making packaging even more important
    • The physical connection you experience with a packaging says just as much as the visual
  4. Networking refreshment break

  5. Micro-moments: your guide to winning the moments that matter with Google

    André Schäbel | Director New Business Sales of Google Central Europe

  6. Consumer driven disruption and how the paper industry can turn threats to opportunities

    Rikard Papp | Head of Sales - Europe of Iggesund Paperboard, Part of the Holmen Group, The Netherlands

    • Consumer changes
    • Demographic changes
    • Solutions to emerging challenges from the brand-owners
    • How the paper industry can support disruptive changes that affect the brand-owners to serve its customers & consumers
  7. Future business perspectives – trends and consumer power

    Jon Haag | Director Consumer Insights of BillerudKorsnäs, Sweden

    • How does the megatrends affect brand owners and society
    • What role might packaging have in a sustainable future
    • What do the global consumers think?
  8. Panel discussion/Q&A session

  9. Chairman closing remarks

    Ian Murdoch | formerly European Leader, Forestry, Paper and Packaging Industry Group of PWC

Networking Dinner

  1. Networking Dinner

    The networking dinner will take place at The Mix Berlin on Wednesday 6th September from 7.30pm.

    Transport between the event hotel and The Mix will be provided.Coaches will leave the hotel at 7pm sharp.

    The Mix event location in Berlin combines pre-war industrial heritage with modern style and technology. Its exceptional atmosphere, elegant lighting and striking designer furniture make it a unique location for this dinner.

    Come and enjoy a 3 course meal with drinks which will be situated in the beautiful renovated boiler room of this listed building (the 1908 Albrecht und Meister paper factory).

Thursday 7 September

Thursday 7 September

  1. Registration and welcome refreshments

  2. Chairman’s opening remarks

    Bob Latham | Managing Director of Delphi Projects Ltd., UK

Session 3 – Models of communication and the role of personalisation in print and digital

  1. Blurring the lines between digital and print

    Simon Biltcliffe | CEO of Webmart, UK

    • This talk is a thought leadership piece which highlights the benefits of closing the gap between digital and print by analysing trends, case studies, and technology such as Print IoT.
    • It will discuss the brief 15 years dip in direct mail but comeback as an important part of omni-channel marketing environment.
    • As well as the use of data and insight combined with digital technology to personalise for relevancy and timeliness on campaigns.
    • Finally, it will focus on recent case studies to show the practical application and the benefits in terms of return on investment.
  2. Smart catalogues: a way to increase conversion rates

    Frank Blomme | Programs & GTM Support Marketing Manager Graphic Communications Solutions Group International Operations of Xerox, Belgium

    • This talk is a thought leadership piece which highlights the benefits of closing the gap between digital and print by analysing trends, case studies, and technology such as Print IoT.
    • It will discuss the brief 15 years dip in direct mail but comeback as an important part of omni-channel marketing environment.
    • As well as the use of data and insight combined with digital technology to personalise for relevancy and timeliness on campaigns.
    • Finally, it will focus on recent case studies to show the practical application and the benefits in terms of return on investment.
  3. Why paper books will be even more relevant than now, but ebooks will change everything. A data-focused view from an ebook subscription service standpoint

    Justo Hidalgo | CEO and Co-Founder of 24symbols, Spain

    • There is a lot of confusion about what will happen with print and electronic books in the mid-term. 
    • While some bluntly claim that ebooks are dead and print won the war, others clearly state print is a thing of the past, and it’s only a matter of finding what “ebook” actually means.
    • The presenter’s take is that the role of paper in books will be brighter than ever, but only if ebooks flourish.
    • Understanding readers in a much deeper way than what is available today is the only way to offer better and more interesting products to them. 
    • The data that enables this understanding may only come from digital, and from how readers consume digital content.
  4. Networking refreshment break

  5. The consumer’s right to choose paper

    Judith Donovan | CBE Chair of Keep me posted

    • This UK campaign is 4 years old; it campaigns for the consumer’s right to choose paper bills and statements , if they want or need them , without charge or other penalty
    • We argue that consumers retain and comprehend financial informational less well if only viewed on screen;
    • We argue that some consumers cannot use the internet even if they want to
    • We argue that costs don’t leave the  businesses ..they just transfer

     

  6. Panel/Q&A session

Session 4 – Disruptive innovations

  1. The disruptive innovation in printing - myth or reality?

    Sean Smyth | Print Consultant of Smithers Pira, UK

  2. Paper is Biofore: Latest innovations to answer today’s lifestyle trends

    Ruud van den Berg | Senior Vice President, Magazines, Merchants & Office of UPM Paper ENA (Europe & North America)

    • New products, eOrder
    • Sustainability
    • Paper end-use development
  3. How to cope with changing legal and customer requirements (in food packaging applications)

    Ramon Rohe | Business Development Manager Packaging / Printing & Writing of Omya AG, Switzerland

    • Legal environment and adaption process
    • Role of NGOs and customer’s reception
    • Impact on the business environment
    • Solutions to the industry
  4. Networking lunch

  5. New application in printed electronic for paper

    Dr. Wolfgang A. Schmidt | Manager IP/Patents of Schoeller Technocell GmbH & Co. KG

    • The vision: Smart objects anywhere, the “Internet of Things”
    • Emerging applications in packaging, logistics,  communication, health care
    • The roadmap for smart objects and functionalities on paper
  6. A new policy framework for the pulp and paper industry - from climate change to circular economy and sustainability reporting

    Oliver Dworak | Senior Advisor of Austrian Economic Chamber, Austria

    Latest trends and developments, with focus on

    • International climate change policy / CO2 emissions trading
    • EU energy package: renewables directive, energy efficiency directive, governance of the energy union
    • EU Circular Economy: Waste framework directive, packaging directive
    • EU Non-financial information directive – corporate sustainability reporting
  7. The bioproduct mill – on the way towards carbon neutral society

    Riikka Joukio | SVP Sustainability & Corporate Affairs of Metsä Group, Finland

    • Resource efficiency driving the new bioproduct mill concept
    • Making the most of softwood – a renewable though limited raw material
    • New bioproducts with higher added-value through innovative use of side streams
    • A vital industrial ecosystem built on partnerships
  8. Panel/Q&A session

  9. Chairman closing remarks

    Ian Murdoch | formerly European Leader, Forestry, Paper and Packaging Industry Group of PWC

  10. Conference ends