2018 Programme

The exciting programme for the 49th annual PRIMA conference is now available below!

Day one: Wednesday 19 September

Day one

  1. Registration and Refreshments

  2. Chair’s opening remarks

    Ian Murdoch | formerly European Leader, Forestry, Paper and Packaging Industry Group of PWC

Market overview and trends

  1. Paper market developments and trends

    Stewart Johnston | Head of Consultancy for Europe, Middle East and Asia of Smithers Group

    • Current Situation
    • Outlook over next 5 years
    • Potential Disruptors
  2. Global economic outlook in times of disruption

    Helge Pedersen | Group Chief Economist of Nordea

    • Solid recovery but small warning lights illuminate
    • Monetary policy remains lenient for a long time yet
    • The USD come back
    • Geopolitical risks hit financial markets  
  3. Industry Keynotes: Pulp, paper and packaging into the new decade

    Berry Wiersum | CEO of SAPPI

    Co-presented with Mike Garcia, President Pulp & Paper, Domtar

  4. Networking coffee break

  5. The policy outlook for the fibre based industry

    Sylvain Lhote | Director General of CEPI

    • The climate and energy package – where are we heading next?
    • The bio- and circular economy strategies – how do we make them work together?
    • The EU plastics strategy - what implications for the paper-based and packaging industries                             
  6. The outlook for market pulp

    Pierre R Bach | Research Manager of Hawkins Wright, UK

    • Chinese reflation and RCF import restrictions
    • Increased incidence of unplanned outages and supply-side consolidation
    • Fibre scarcity and other long-term inflationary forces
  7. Q&A with morning speakers

  8. Networking lunch

Environmental and sustainability issues

  1. The war on plastic - the NGO perspective

    Speaker to be confirmed

    • The phasing out of plastic and what it means for the fibre based industry
    • Are customers willing to pay more for sustainable products?
  2. Overview of Iceland's 5 year plan to go plastic free

    Ian Schofield | Own Label and Packaging Manager of Iceland

    • How does Iceland intend to replace plastic packaging with trays made of paper and pulp?
    • Is it technically and practically possible to create more environmentally friend alternatives
    • What can the industry do to encourage other retailers to reduce their plastic use?
  3. Q&A session

  4. Networking coffee break

  5. The outlook for the global recovered paper markets

    Wade Shuetzeberg | Executive Director Europe of America Chung Nam (ACN)

    • The impact of RCP pm the global supply chain                                                                                                                            
    • What are the implications for the European pulp and paper market?                                                                                            
    • What to expect from regulation and government policies on recovered paper usage, collection and trade      
  6. The European perspective on recyclable waste recovery

    Simon Ellin | CEO of The Recycling Association

    • The circular economy and its impact on the packaging and paper industry
    • Quality and the impact on supply and demand
  7. How can graphic paper makers and packaging paper makers cope with the changing dynamic?

    Craig Robinson | Global Director Strategy & Strategic Planning of Cyclelink International Holdings

    • How can we ensure the sustainable supply of strategically important raw materials across the supply chain?
    • The impact on fibre flows throughout the supply chain
    • What will happen to the price of recovered paper?
  8. Q&A and discussion session

  9. Chair's summary and closing remarks

  10. Networking dinner cruise

    All delegates to PRIMA 2018 are invited to an exclusive networking dinner and drinks reception upon a candlelight dinner cruise along the pictureque canals in Amsterdam. Places are limited so make sure you book your place!

Day two: Thursday 20 September

Day two

  1. Delegate sign-in and morning refreshments

  2. Chair's opening remarks

Digitisation and the future of the graphic paper market

  1. Opportunities and trends in today's challenging paper market

    Hervé Poncin | CEO of Antalis International

    • The evolution of the paper and printing industry
    • Consumer trends shaping the future of the graphic paper market
    • Market consolidation and M&A activity
    • Raw material costs and their impact
  2. The impact of raw material prices on the paper industry

    Speaker to be confirmed

    • Demand and supply vs cost impact of graphic paper
    • The use of cellulose fibres and their impact on pulp and fibre supply
    • Managing margins in a volatile market for raw materials
  3. Digitisation and its impact on demand for paper based products

    Nicholas Oksanen | Executive Vice President, Industry Business Group of POYRY

    • What will be the impact of digital transformation of society on paper and paperboard demand in the upcoming 10-15 years?
    • How is the turbulence in the paper industry and resulting repurposing of paper machines going to change the market balances in the packaging board industry?
    • Are there new disruptive events on the horizon?
  4. Q&A and discussion session

  5. Networking coffee break

The future of print in a changing media, advertising and communications market

  1. Why Print is the publishers’ best friend in an ever-changing media market

    Simon Biltcliffe | CEO of Webmart

    • From the print front line: how printers and publishers are collaborating for success
    • How innovation and tech is helping the marketing and publishing worlds
    • Tech challenges & opportunities in publishing
    • Technological alchemy and the future of print and publishing
  2. Print or digital – the media and publishing perspective

    Chris Sutcliffe | Media Journalist of Media Voice

    • How changing consumer habits are changing how publishers pick a medium
    • Where are the new opportunities for print products?
    • How can content support publishers' priorities in 2018?
    • Combining print, digital and more to create a multi-faceted business model
  3. The advertisers perspective – Is print advertising making a come back?

    Dominic Lyle | Director General of European Association of Communications Agencies (EACA)

    • The resurgence of creativity and the value of print advertisings
  4. Q&A and discussion session

  5. Networking lunch

Packaging innovation and consumer behaviour

  1. The drive towards cross industry collaboration on coffee cups recycling

    James Pitcher | Director of Sustainability of Whitbread Group, Premier Inn & Restaurants, Costa Coffee

    • What is Costa doing to tackle the challenge of coffee cup recycling with its new unique scheme?
    • Driving change in the UK waste management industry to put the right infrastructure in place to collect, sort and transport cups to recycling plants
  2. Products of the future – The move from plastic to paper in the beverage industry

    Markku Hämäläinen | CEO of Kotkamills Oy

    • How are environmental factors influencing innovation?
    • Emerging technologies for easily recyclable barrier boards
    • Use of nano cellulose fibres and their impact on pulp and fibre supply
  3. Packaging of the future

    Speaker to be confirmed

    • Sustainable packaging
    • Product innovation
    • Responding to the demands of e-commerce
    • Technology and consumer trends
  4. Q&A and discussion session

  5. Chair's closing remarks