2019 Speakers

Take a sneak peek at the speakers confirmed for the 50th edition of PRIMA! There's plenty more to come so watch this space. 

  • Tim Barker

    Director Truffula Ltd

    With a background in the print and paper industry, Tim has extensive experience of dealing with sustainability issues. He was responsible for the sustainable supply chain programme of a global paper merchant group and has managed corporate sustainability and environmental management systems. As an independent sustainability consultant and environmental auditor based in the UK, Tim has advised numerous businesses, large and small, helping them to make progress against their sustainability goals. Recent projects have included research into cartons versus plastic packaging, comparisons of plastic and paper bags, and communications about why paper packaging can be the natural choice for brands, retailers and consumers.

  • Arco Berkenbosch

    Vice President Innovation and Development Smurfit Kappa

    After successfully obtaining his PhD in applied mathematics, Arco Berkenbosch worked as a consultant for private packaging businesses, and advised international B2B and B2C companies on packaging strategies. He joined Smurfit Kappa as head of Research and Development in 2000. In 2011, Arco was appointed as Vice President of Marketing, Research and Development, while in 2015 he started the role of Vice President Innovation and Development.

    In this position, Arco has the overall responsibility for innovation and development for Smurfit Kappa Europe, which employs 46,000 professionals across 35 countries. Reporting directly to the CEO Europe Saverio Mayer, he is responsible for covering the main areas such as design, retail, e-commerce, supply chain, sustainability, mechanics and mechanisation. Arco is also a member of the board in Smurfit Kappa Europe.

    Arco is an experienced keynote speaker for international conferences for more than 20 years, giving inspiring speeches on the impact of trends such as e-commerce, changing consumer behaviour and increased sustainability awareness on packaging innovation and business strategy.

  • Davide Braghiroli

    Manager for Product Environmental Performance Tetra Pak

    Davide Braghiroli, Manager for Product Environmental Performance in the Cross Portfolio department, is based in Modena, Italy.

    Davide is responsible for environment strategy implementation across the Tetra Pak packaging portfolio, from utilisation of FSC certification, sourcing and using Bio-based polymers, to the minimisation of environmental impact of customer operations.

    Working at Tetra Pak since 2009, during which time he has gained experience on Quality Systems (ISO standards), Environmental requirements definition and the assessment of development projects, plus ongoing portfolio performance.

    Davide holds an MSC degree in Environmental Engineering from Universita di Bologna.

  • Angelika Christ

    Secretary General FEFCO - European Federation of Corrugated Board Manufacturers

    Angelika Christ has been the Secretary General of FEFCO since 2007 and the Secretary General of CITPA since 2014.

    She has been involved in associations of corrugated board manufacturers for over 20 years, first in Germany and then at the European level. Prior to FEFCO, she was the Managing Director of the German Association of Corrugated Board Industries (VDW) from 1996 until 2007. Her first professional experience was with the German Chemical Industry Association (VCI), where she executed various positions from 1980-1996.

  • Phil Davidson

    Global Sustainability Director HAVI

    Phil is responsible for providing environmental and sustainable sourcing expertise to support the implementation of innovative and cost-effective packaging solutions within the McDonald’s packaging supply chain.  Based in the UK, he often operates as a consultant across the wider HAVI global client network.

  • Dina Dedic

    Vice President Biorefinery & Energy RISE Research Institutes of Sweden, RISE Bioeconomy

    Dina Dedic is the Vice President of Biorefinery and Energy at RISE Research Institutes of Sweden. In her role, she executes the company’s strategy with a specific focus on bio-based materials and processes as a solution to resource scarcity. With a background is in chemical engineering, Dina started her career in research. In 2016, she and her colleagues worked on the RISE Bioeconomy report “A Cellulose-Based Society”, in which scientific and technological progress is put in context of societal trends and challenges. This report came to be a key component of the company´s strategy. Apart from hikes at wuthering heights, Dina is passionate about building strong teams and in undertaking seemingly impossible projects.

  • Bernd Eikens

    Executive Vice President UPM Biorefining

    Executive Vice President, UPM Paper ENA 2013-2016, Senior Vice President, Supply Chain, Paper Business Group 2008-2013, President, UPM-Kymmene Inc., North America 2005-2008. Several management positions at UPM Nordland Papier 1998-2005. Senior Process Engineer, International Paper Co. 1996-1998.


    Supervisory Board Member of Johann Bunte Bauunternehmung GmbH & Co. KG, Advisory Board member of Meyer Turku Oy.

  • Rod Fisher

    President Fisher International Inc.

        Rod Fisher founded Fisher International in 1985 with the goal to bring informed decision-making to the activities pulp and paper professionals engage in every day. With research resources in nearly every pulp and paper producing country in the world, Fisher International’s expert consultants, databases, analytic technologies, and business management tools provide ongoing guidance to thousands of paper industry professionals around the world.

    In the last 33+ years, Rod has consulted to hundreds of pulp and paper industry producers, suppliers, financial investors, and end-users on commercial, financial, regulatory, and strategic issues. His development of best practices in the use of business intelligence has set the standard for the industry. Additionally, under his leadership, the company has built the industry’s first, and so far only, business intelligence system that meets the strict data and technology requirements for supporting complex decision making.

    Rod’s practical industry experience includes a major ownership position in one of the industry’s oldest integrated pulp and paper manufacturing organizations, Lincoln Paper and Tissue.

    Rod Fisher is a graduate of Harvard University. He received his MBA from Wharton Business School.

  • Markus Gärtner

    Chief Executive Officer, Fibre Packaging/Paper Mondi

    Markus has significant industrial and international business experience. He started his career at McKinsey & Company, working on numerous operational and strategic projects with a primary focus on product development and manufacturing processes across a variety of industries. He went on to join Novelis AG, a leading producer of rolled aluminium products, as Director of Strategy & Business Development for Europe. After a series of commercial and technical roles with growing responsibility, he eventually headed one of Novelis’ three businesses as Vice President & General Manager Specialities. In this capacity, he was responsible for a diverse range of applications, including consumer packaging solutions and industrial products. Markus joined Mondi in September 2018.


    Marcus has a Doctorate of Technical Sciences from ETH Zürich and a Master of Science in Electrical Engineering from Stanford University.

  • Jay L. Gouliard

    Vice President of Global Packaging Mondelez International

    Based in East Hanover, NJ, Jay leads a diverse and dispersed team of scientists, engineers, designers, and business leaders charged with growing the Mondelez International business – both top- and bottom-line – through packaging innovation, design and technology development.  He also serves as the global capability leader for design – both creative and execution. 


    Prior to joining Mondelez, Jay served as Avery Dennison’s Global Vice President of Innovation; Unilever’s Global Vice President Packaging Development and Design - supporting all brands in all markets for Unilever across home care, personal care, laundry, food, beverages, ice cream, and food solutions ; Vice President of Packaging Development, Innovation, Technology, and Quality at General Mills;  Director Global Packaging Development & Design at the Coca-Cola Companies, Sr. Manager Integrated Product and Process Development at Anheuser-Busch Companies, Sr. Mechanical Design Engineer at McDonnell Douglas Aerospace.


    Jay graduated Summa Cum Laude with a bachelor’s degree in Mechanical Engineering from Bradley University in Peoria, IL, and holds a master’s degree in Technology & Engineering Management from the University of Missouri – Rolla. He is a co-author of the book, The Big Moo, published in 2005.

  • Marcus Hellberg

    Sales Director Södra Cell International, Italy

    Marcus Hellberg is Sales Director - Italy at Södra Cell, based in Milan. He joined the company in 2007 and is also one of Södra’s 50,000 forest owners. Previous roles at Södra include head of marketing and business development, in which capacity he was based at the head office in Växjö, Sweden, until August 2018. Prior to that he was head of the Tissue & Board business area. Hellberg began his career at Unilever in the consumer goods sector. He has an MBA focused on marketing/marketing management from Växjö University in Sweden.

  • Cobus Heyl

    Chief Content Officer FIPP - the network for global media

    Cobus Heyl is Chief Content Officer of FIPP, the network for global media. His career spans print, digital and event media channels. He started in the 1990s as a journalist on a daily newspaper, was part of the founding team of one of South Africa’s earliest and to this day biggest news websites (news24.com), and as business manager was involved in the launch of a number of special interest sites, including finance and sport. In 2004, he moved to Kenya to set up East Africa Magazines & Distribution, the former a JV between the Naspers Group and Nation Media Group. In 2008, he moved to Naspers’ Internet unit for Africa, MIH Internet Africa where he oversaw business development and assisted with product launches in East and West Africa. He took a career sabbatical in late 2010, moving to the UK and completing a MSc-degree in e-Business in the UK. He joined FIPP in June 2012. Cobus is also a director in Burn Media Group, an Africa-based media company focused on technology and the startup ecosystem in Africa. He lives in Brighton, the UK, is proud dad of Frankie, and counts politics, media and technology, sport and travel among his interests.

  • Christian Kallenberg

    Founder & Owner We Like Mags

    Christian Kallenberg is the founder and owner of We Like Mags agency in Germany focusing on editorial services, licensing, M&A consulting for magazine media companies

    Christian has been involved with high profile launches of both, internationally known and German specific brands. He has been active as an editor, publisher and consultant to numerous launches in the area of consumer titles, primarily print magazines but also apps, e-papers, etc from as early as 2011.

    Having started his career in 1996 as a journalist at Bauer Media Group, by the early years of the new millennium he got appointed as Editor of the German version of FHM, followed by similar ventures for L’Officiel Hommes, Octane and others.

    As a strong believer in the haptic experience of analogue media Christian started his own publishing consultancy "We Like Mags" based in Berlin in 2011 and has advised on and executed many launches in print and digital ever since.

  • Martin Luh

    Global Packaging Base Material Management (Solidboard), Nestlé



  • Päivi Makkonen

    Vice President, Sustainability Metsä Group

    Päivi Makkonen works as Vice President, Sustainability at Metsä Group in Finland. Prior to her current position as head of sustainability, Päivi was in charge of sustainability issues related to Metsä Group’s products and supply chain. Päivi has over 20 years of experience working in the forest sector, holding several technical marketing and sales positions in the paper industry prior to her sustainability role at Metsä Group. Päivi has a M.Sc Degree from the University of Technology in Helsinki, where she studied printing and paper technology as well corporate strategy and international marketing.

  • Bernhard Niemela

    Managing Director & Editor-in-Chief Deutscher Drucker Verlag – a unit of Ebner Media Group

    Bernhard Niemela is Managing Director of Deutscher Drucker Verlag (a unit of Ebner Media Group) and Editor-in-Chief of Deutscher Drucker magazine. Deutscher Drucker Verlag is the leading publishing house for the printing, packaging and media industry in the german speaking countries.

    The portfolio includes amongst others the print and digital publications Deutscher Drucker, print.de, Grafische Palette, Flexo+Tief-Druck and Etiketten-Labels, the renowned Druck&Medien Awards and the marketing agency 3co-max. Bernhard is lecturer for Social Media at the Akademie der Bayerischen Presse, member judge of several international print awards and acts as an international speaker and moderator. He holds a Master of Arts degree in History and German Language and Literature from Ludwig Maximilian University of Munich.

  • Adam Page

    Global Director of Research and Reports Smithers Pira, UK

    Adam is Global Director, Reports and Consultancy at Smithers Pira and Smithers Rapra.

    He has over 15 years’ experience in market intelligence, consultancy, directing market research and working with clients to deliver high-value strategic studies and analysis.

    During his time at Smithers Pira, he has published or delivered hundreds of market studies, reports, technical books and single-client projects across a range of industries including packaging, print, paper, nonwovens and raw materials.

    Adam has spoken at and moderated many industry and client events including the Global Packaging Summit, Future of Polyolefins, and The Banknote Conference. Adam has established and developed a global network of experts, consultants and researchers who contribute to hundreds of primary research-based projects every year. He is a member of the Society of Competitive Intelligence Professionals

  • Magnus Renman

    Group R&D Director DS Smith

    Since 2018 Magnus has been working as Group R&D Director for DS Smith, where he is leading the R&D work in material and technology developments. Prior to this Magnus worked specifically within DS Smith’s Packaging Division as a Technical Director between 2012 and 2016, then as the Design and R&D Director between 2016 and 2018.

  • Oliver Rosevear

    Head of Environment Costa Coffee, UK

    Oliver Rosevear is Head of Environment for Costa Coffee, the UK’s largest Coffee Shop Chain.

    Oliver is responsible for managing the carbon, waste and water strategy for the company. Since joining Costa in 2010 he has successfully delivering a 38% reduction in Carbon emissions across the retail estate. Costa Coffee Roastery in Lambeth was the first in Europe to implement the ISO50001 energy management standard in January 2012. He is responsible for developing the award winning Zero Energy EcoPod concept and more recently the World’s first BREEAM Outstanding Roastery. On waste Oliver has developed schemes with Biobean and Veolia to ensure Cups and Coffee grounds are recycled across the operation. He is also the architect of Costa’s commitment to recycle 500 million cups by 2020. Oliver is a Board Member of the Paper Cup Recovery & Recycling Group, an action group looking to improve recycling rates for paper cups across the UK.

    Prior to joining Costa Coffee, Oliver worked as an Energy Consultant with a number of UK Plc’s developing energy reports and implementing multiple Carbon Management programmes. Oliver is a member of IEMA & The Energy Managers Association.

  • Mikhail Senatorov

    Senior Vice President & CEO DOUBLE V Group of Companies

    Following 12 years in the printing industry, running an offset and digital printing house in Moscow, Mikhail Senatorov joined the paper industry as Senior Vice President, CEO and shareholder of the DOUBLE V, Group of companies.

    Mikhail graduated from the Moscow State University for Graphic Arts as an engineer-technologist in printing and packaging production, with a Masters Degree in Print Media Management from the High School for Media (Hochschule der Medien) in Stuttgart, Executive MBA of St. Gallen University (Switzerland).

    Mikhail is also a multiple medalist of Russian sailing championships, and was European champion in Oslo in 2008.

  • Henrik Sjölund

    CEO Holmen

    Henrik Sjölund obtained an MBA in International Business administration in 1993. He joined Holmen Paper´s marketing department in 1993 where he has been product manager, manager for Holmen Paper´s sales company Nordic and sales & marketing director. He took up the position of CEO in Holmen Paper September 15 2011. From April 9 2014 he has the position as CEO and President of Holmen Group.

  • Claire Summersby

    Partnership Sales & Marketing Manager the Alexir Partnership

    Claire Summersby has worked for the Alexir Partnership since 2012 and is now the Sales and Marketing Manager, combining multiple functions in NPD, CSR and sustainable packaging solutions. She spearheaded the introduction of digital carton printing in 2015 and has worked closely with the department to make the success it is.

    Her background has always been in B2B Marketing in a FMCG environment, although previously she worked in the wine industry. Claire is based in the UK and has a BA (Hons) in Modern Languages. She speaks fluent Spanish having studied at Granada University and teaching at a private school for five years. She also has a Diploma in Wine.

  • Rupert Taylor

    Head of Corporate Sector Advisory NatWest

    Rupert Taylor is the Head of RBS / Natwest’s Corporate Sector Advisory team.  The team focuses on supporting large corporate clients and financial sponsors in financing events (for example acquisitions, IPOs and capital restructurings) predominantly in EMEA.  Rupert has 18 years of experience in financial services, and over 10 years of experience within the paper and packaging sector.  He has undertaken numerous deals in the global paper and packaging sector for both corporates and financials sponsors. 

  • Gary Thomson

    Senior Market Consultant EMGE & Co

    Gary Thomson, BA (Hons), has been analysing paper markets for more than 25 years. He is a leading market research consultant in the Paper Industry, specialising in Printing & Writing Paper and Newsprint markets for the consulting firm, EMGE & Co.

    EMGE produces forecasts and research information in the form of multi-client reports, individual market sector research projects and commissioned market surveys. For over quarter of a century, EMGE has been publishing regular global graphic paper market reports and forecasts, including the EMGE World Newsprint Markets Report.

    Gary began his career in 1993, working for Pulp & Paper International (PPI) as a paper market reporter, focusing on packaging and wastepaper markets. In 1997, he joined International Papermaker magazine, where he continued reporting on the world’s paper business. In 2001, he moved to Germany to become Editor-in-Chief of International Paper World magazine.

    He was recruited by EMGE in 2004, and has since become one of the firm’s leading consultants, as well as the chief writer of its forecast reports. He regularly makes presentations on EMGE forecasts at events and conferences around the world.

    In his free time, Gary volunteers with the Salvation Army, working with homeless people.

  • Natasha Valeeva

    Analyst - Food and Agribusiness Supply Chains RaboBank

    Natasha is an Utrecht-based analyst working for the F&A Supply Chain team. In the past nine years, Natasha worked as a researcher Markets and Supply Chains at LEI Wageningen University. In this position, she conducted research on a wide range of F&A sectors such as poultry and dairy as well as into a number of overarching food supply chain themes like food safety.

    Natasha started her career in 1999 as Quality Assurance Manager at a baby food production plant (part of Royal Numico) in Moscow. From there on she moved to the Netherlands to work on her Ph.D. at Wageningen University, focusing on the economics of food safety and traceability in the Dutch dairy chain. During this period she was also a visiting researcher in the US and Australia. Next to her Ph.D., Natasha holds a MSc in Agricultural Economics from the Russian State Agricultural University (Moscow Timiryazev Agricultural Academy).

  • Gilles van Nieuwenhuyzen

    Executive Vice President, Packaging Solutions Stora Enso

    Gilles joined Stora Enso in 2015. Prior to this, he was the President of the Enablers division at DuPont Nutrition & Health (formerly Danisco) 2010–2014, and held a number of senior management positions at, among others, the Dutch food ingredients group CSM (now Corbion), Rexam (coated films and papers), and DSM (chemicals and polymers).

  • Claire Virazels

    Programme Manager Production Colour & Packaging Technology Xerox EMEA

    Claire Virazels has worked for Xerox since 1997 and has held various positions in sales, marketing and management in France, Switzerland and now at European level. As Programme Manager, she is currently in charge of the Production Colour Business Team (Xerox iGen Press and Iridesse), as well as the Digital Packaging Programme. Claire is based in France and holds a Master from Neoma Business School in Rouen (France) and has also studied at the University of Bath in England.

  • Berry Wiersum


    Sappi, a leading global provider of sustainable woodfibre products and solutions, appointed Berry Wiersum (62, Dutch) Chief Executive Officer of Sappi Europe S.A. on 15 January 2007. Mr Wiersum started his career at ICI Fibres, became President of Amoco Fabrics (Europe), then the President of Amoco Chemicals (Europe), and when Amoco was taken over by BP, he moved to BP to assist with the integration of the two groups in Europe.  He subsequently left BP and joined Pechiney S.A. in France and ran the CEBAL packaging division until he was recruited as Managing Director of the Packaging division of Kappa Packaging BV (The Netherlands) and member of the Management Board responsible for paper manufacture and packaging in the Kappa group.  He holds a Master of Arts degree with Combined Honours in Mediaeval and Modern History and subsidiaries in French and Music from the University of St. Andrews in the UK. Berry Wiersum was Vice-Chairman Coated Cepifine in 2009 and 2010. Berry Wiersum was Chairmen of Cepi (Confederation of European Paper Industries) in 2010 and 2011. Berry is married with four children.