2018 Speakers

  • Pierre E Bach

    Research Manager Hawkins Wright

    Pierre joined Hawkins Wright in 2014 and has been providing research and editorial support to the Pulp & Paper team. He is co-author of our monthly multi-client publication Pulpwatch, and also makes regular contributions to The Outlook for Market Pulp and Forest Energy Monitor reports. He travels widely, both in the course of market research and also a speaker at industry gatherings and association meetings. Currently, his main research interests include the tissue and printing and writing paper markets in the Middle East, North Africa and South Asia.

  • Simon Biltcliffe

    CEO Webmart

    Simon Biltcliffe is an award winning CEO, international public speaker and business expert; widely acclaimed for his talks on his Marxist-capitalist business model, as well as talks on employee motivation and running a thriving organisation in the 21st century.

    From starting Webmart with just £10,000 of his own savings, Simon has turned the business into a £30 million turnover organisation with just 44 employees whilst implementing his unconventional business model and maximising everyone’s I.E.F (Intellectual, Emotional and Financial) return.

    Simon’s esteemed career in the print industry has lead him to be in the Print Week Power 100 over recent years and the success Webmart has achieved has resulted in the business picking up awards from Lloyds National Business Awards over the past 3 years, including Highly Commended Employer of the Year in 2016.

  • Juha Ceder

    Vice President Book Papers and Newsprint Specialties Stora Enso

    Juha is Vice President Book Papers and Newsprint Specialties of Stora Enso's Paper Division. He has an MSc in Forest Economy, University of Helsinki. He was born in 1957 and is married and has three adult children. He has been working for Stora Enso since 1986 in various customer service and sales positions. His hobbies swimming and cross country skiing

  • Simon Ellin

    CEO The Recycling Association

    After initially graduating in environmental science and completing a PhD on the effects of various air pollutants on the ecosystem, Simon moved into the recycling arena over 20 years ago. Initially cutting his teeth as one of the first local government Waste Disposal  Authority recycling officers, with Staffordshire County Council.

    Still based in Staffordshire, and married with two daughters, Simon has subsequently held a variety of roles in the recycling industry, spending significant periods as a mill buyer for first Cheshire Recycling (now Palm Recycling), and then Smurfit Kappa. Sandwiched in between was a period working in an operational role for Cleanaway (now Veoila), and more recently in the facilities management sector.

    Simon joined The Recycling Association in 2009 and is now Chief Executive of both the Recycling Association, and its trading company, Independent Waste Paper Producer’s Limited. Simon is very clear on the strategy for the Association over the next few years and lists the balance of supporting members through probably the most difficult trading conditions they have ever experienced whilst retaining compliance and quality as his greatest challenge.

  • Per Emilsson

    Senior Sales Manager UMV Coating Systems

    To follow shortly

  • Michael Garcia

    President, Pulp & Paper Domtar

    Michael D. Garcia is president of Domtar’s Pulp & Paper division, responsible for strategy and oversight of its Specialty Papers, Biomaterials, Pulp and Commercial Papers business lines.

    Mr. Garcia has more than 25 years of international management experience in paper, steel and aluminum on three continents. A native of Arizona, he served five years in the United States Army as an Armor officer with the Third Armored Cavalry Regiment and is a veteran of Operation Desert Storm.

    After leaving the military in 1991, Mr. Garcia began his civilian career with Kimberly Clark, a global paper and consumer products company, as a production team leader and Project Leader in Paris, Texas. From 1999 to 2007, he worked with Alcoa, Inc., a global aluminum producer, where he held various leadership roles including vice president, Marketing and Sales, Alcoa Asia Pacific in Beijing, China. In 2007, Mr. Garcia became regional vice president for Gerdau Ameristeel, Inc., a subsidiary of the Gerdau Group, a Brazilian steel company, the largest long steel producer in North America. There, he implemented lean manufacturing systems and standardized manufacturing processes for a division of 1,400 employees at five steel facilities.

    In 2010 Mr. Garcia joined Evraz, Inc. a Moscow‐based global steel company as senior vice president, Manufacturing and Supply Chain of Evraz North America. A year later he was named CEO of Evraz Highveld Steel & Vanadium Co, an integrated steel and vanadium producer and South Africa’ second largest steel producer. Mr. Garcia and his wife resided in Pretoria, South Africa from 2011 to 2014 before he joined Domtar in May of 2014.

    Mr. Garcia is director of the Federal Reserve Bank of Richmond's Charlotte branch. He holds an MBA from Harvard University’ Graduate School of Business Administration and is a 1986 graduate of the United States Military Academy in West Point, New York.

  • Helge Pedersen

    Group Chief Economist Nordea

    Helge J. Pedersen is MSc. Econ. from Copenhagen University has 35 years experience in the financial sector and has been Group Chief Economist with Nordea since 1999. Helge has also taught Economics for many years, both at the University of Copenhagen and CBS, and has written textbooks and numerous economic articles. 

    He is co-author of the State of the Region Report published by Baltic Development Forum, VIP blogger for the Danish newspaper Borsen, columnist for the daily JyllandsPosten and one of the most cited Danish economist.

    Helge closely follows the developments in both the Danish and international economy. He is chairman of the Chief Economist Group under the European Banking Federation, member of the Advisory Board for the independent Danish think tank KRAKA and member of the US based National Association of Business Economists. Helge was also a longstanding member of the Conference Board where he served as chairman for the European Economic Council 2006-08.

  • Stewart Johnston

    Head of Consultancy for Europe, Middle East and Asia Smithers Group

    Stewart Johnston is the Head of Consultancy for Europe, Middle East and Asia for Smithers Group.

    He has nearly 40 years’ experience, both in industry and consulting, 30 of which have been in global consulting, including tenures in Hungary, South Africa and Alaska, and a three-year residency in the UAE from 2012 to 2014.

    He has led joint client teams providing consulting advice to global companies and governments in Strategy Development, Technology Application and Performance Improvement. Most recently he was a Principal Director with Accenture Global Strategy Group as Innovation and Thought Leader on global industry issues. He is a member of the Institute of Chartered Accountants of Scotland and a Member of an Expert Panel of the Singapore International Mediation Centre.

  • Ania Krolak

    Managing Consultant Smithers Information

    Ania has recently re-joined the Strategic Consultancy Team of Smithers. Prior to  that, she was Senior Consultant with Pöyry Management Consulting in London, Head of Business Intelligence of Ciba Expert Services (now Smithers) in Leatherhead, and Head of Eastern European Research with the consulting arm of Applied Market information in Bristol. Ania holds an MA degree from University of Warsaw.

    Ania has over 20 years’ experience in strategic and new business development consultancy projects, the majority spent on packaging assignments. She has a strong track record of leading business and market projects focusing on strategic market analysis, market and technology trend forecasting, market entry, substitution trends, new product commercialisation and commercial due diligence and M&A assignments across a wide variety of industries (e.g. packaging, food, beverage, thermoplastic films, etc)

    Ania has worked in Europe, North America, South America and Asia for a wide variety of blue chip industrial clients as well as financial investors (private equity firms and banks)

  • Sylvain Lhote

    Director General CEPI

    Sylvain brings 25 years of government and public affairs expertise working with leading material technology and manufacturing industries on climate and energy policies, sustainability and industrial affairs, as well as competition and international trade issues.  Prior to joining CEPI, Sylvain was Vice-president Governmental Affairs and Business Development in the EMEA Region for Alcoa, the aluminium and metals engineering group. He previously directed EU and sustainability affairs for the Borealis Group, in the base chemicals and plastics industry. He also chaired FleishmanHillard’s Public Affairs practice in Europe and headed its environment department advising major trade associations and industries in the field of sustainability policies and PA strategies.  Sylvain started his career in parliamentary cabinets at the European Parliament and at the French National Assembly.

  • Kurt Maier

    Group CEO Heinzel Group

    Kurt Maier has been Group CEO for the Heinzel Group since 2016. Prior to that he was CEO and head of technical board at ZELLSTOFF POELS AG for 11 years. Before that he held various senior roles at De Eendracht Karton Mill, Auto Bank AG, Tarbuk AG, Wolfgang Denzel AG, Ford - Reinsinger & Son. He holds a doctorate in technical sciences, and a degree in Industrial engineering for mechanical engineering.

    He also holds the following positions:

    • ÖZEPA president
    • AUSTROPAPIER board member
    • CEPI board member
    • Federation of Austrian Industries (IV) board member
    • Zellstoff Pöls AG, Laakirchen Papier AG, AS Estonian Cell, Wilfried Heinzel AG, Europapier International AG, chairman

    He is married and has four children.

  • Markku Hämäläinen

    CEO Kotkamills Oy, Finland

    Markku Hämäläinen is the CEO of Kotkamills Oy, a Finnish paper industry company located in south east Finland. Prior to this current position he has been working as the Managing Director of Papierfabrik Scheufelen GmbH in Germany. Earlier has been employed for example by Storaenso in various production and R&D positions in Finland between 1986 and 2006. He has also been running his private consulting firm since 2008. Markku Hämäläinen is 56 years of age and he has a Dr. Degree in Paper Technology from the University of Lappeenranta in Finland.

  • Nicholas Oksanen

    Executive Vice President, Industry Business Group POYRY

    ·M.Sc. Paper Technology, Helsinki University of Technology, Finland 1993
    ·Joined Pöyry in 1993, member of the Group Executive Commitete since 2014
    ·Born 1967, Finnish citizen
    ·Nicholas Oksanen has over 25 years’ experience in pulp, paper, tissue and packaging, chemicals and biorefining industry worldwide in the consultancy and engineering business. He has experience in strategy, markets, investment projects from business ideas until operating plant including acting as supervisor for large investment projects.   In August 2014 he was appointed Executive Vice President of the Industry Business Group and Member of the Pöyry Group Executive Committee. Mr. Oksanen has an MSc in Paper Technology and Economics from Helsinki University of Technology.

  • James Pitcher

    Director of Sustainability Whitbread Group, Premier Inn & Restaurants, Costa Coffee

    James has 15 years’ experience in corporate sustainability management roles and joined the UK’s largest hospitality company Whitbread in 2015.  As Group Director of Sustainability he is responsible for leading all aspects of their sustainability programme – Force for Good.  James joined Whitbread after a career at Tesco, where he managed the delivery of their successful energy and climate change programme and was accountable for the UK energy bill for Tesco’s large estate.  He has also supported both Transport for London and Tate & Lyle Sugars in the delivery of effective strategies to meet their sustainability objectives.


  • Hervé Poncin

    CEO Antalis International

    Herv Poncin is currently Antalis group CEO since June 2017 after being Antalis Chief Operating Officer since 2009 and Executive Vice President since 2007.

    Within Antalis group, which he joined in 1994, he also held numerous management positions as Director of the Print Services sector for Europe, group Marketing and Purchasing Director, France & Benelux Managing Director and Western Europe Managing Director.

    Graduated from the Ecole Centrale de Paris, Hervé Poncin began his career with Renault Automation Germany in 1986. He joined Arthur Andersen & Cie in 1988 as management consultant. In 1990, he became Marketing Manager for the large accounts customers division at Apple France, then at Apple Europe.

    é Poncin is currently Antalis group CEO since June 2017 after being Antalis Chief Operating Officer since 2009 and Executive Vice President since 2007.

    Within Antalis group, which he joined in 1994, he also held numerous management positions as Director of the Print Services sector for Europe, group Marketing and Purchasing Director, France & Benelux Managing Director and Western Europe Managing Director.

    Graduated from the Ecole Centrale de Paris, Hervé Poncin began his career with Renault Automation Germany in 1986. He joined Arthur Andersen & Cie in 1988 as management consultant. In 1990, he became Marketing Manager for the large accounts customers division at Apple France, then at Apple Europe.

  • Craig Robinson

    Global Director Strategy & Strategic Planning Cyclelink International Holdings

    Cyclelink is the wholly-owned purchasing and trading division of the Shanying International Group in China with offices in USA, UK, The Netherlands, Japan, Australia, and China.  Craig Robinson is Global Director for Cyclelink International based in the UK, where he is responsible for the sourcing and quality of recovered fibre grades, strategy development, and leading special projects.  Craig has over 16 years’ experience in the paper sector previously holding positions at UPM-Kymmene.  Prior to joining UPM, Craig, a forester by profession, spent 14 years in commercial forestry primarily in the harvesting and marketing of round timber

  • Luis Rochartre

    Director, Forest Solutions Group World Business Council for Sustainable Development

    Luis Rochartre is the Director of the Forest Solutions at the World Business Council for Sustainable Development (WBCSD), a CEO-led, global coalition of some 200 leading corporations. The Council is the leading voice of business supporting companies in scaling up true value-adding business solutions to some of the most pressing global sustainability issues and in creating the conditions where more sustainable companies will succeed and be recognised.

    Luis leads the Forest Solutions Group (FSG), the global platform for the forest sector value chain. Building and sharing business solutions to lead sustainable development in the forest products sector. FSG’s mission is to advance the bio-economy and a thriving forest sector that sustains healthy productive forests and people’s well-being.

    Luis joined WBCSD in 2018. He holds a Forestry Degree from UTAD in Portugal and postgraduate Studies in Sustainability at Stanford Graduate School of Business and Harvard Business School. He has extensive experience working on forest industries, forest owners’ associations, sustainability and management.

  • Isabel Rocher

    Head of e-commerce solutions DS Smith - Packaging Division

    Isabel joined DS Smith Packaging early 2016 to set up innovative e-commerce solutions that will support the business to engage into future omni-channel packaging. Prior to this appointment Isabel spent 4 years at Amazon in Luxembourg, as Head of EU Packaging and Shipping Supplies. She was in charge of the global packaging suite design for Amazon logistics operations, as well as implementing innovative packaging automation across Amazon’s European fulfillment network. Her role also entailed Amazon vendor engagement to improve the regular retail packaging to become omni-channel ready. Before this Isabel worked10 years for a material handling supplier where she set up and led the packaging machine business unit Savoye Pack, before creating her own company (e3neo).  Isabel has more than 15 years of experience in the automation of distribution centres with a real knowledge about integration of intra logistic processes which allows her to answer an increasing market request regarding development of specific packing solutions, in particular to e-commerce. Her expertise articulates around the study and realisation of global end of line packaging projects in any intra logistic environment.

  • Rupert Taylor

    Head of Corporate Sector Advisory Natwest

    Rupert Taylor is the Head of RBS / Natwest’s Corporate Sector Advisory team.  The team focuses on supporting large corporate clients and financial sponsors in financing events (for example acquisitions, IPOs and capital restructurings) predominantly in EMEA.  Rupert has 18 years of experience in financial services, and over 10 years of experience within the paper and packaging sector.  He has undertaken numerous deals in the global paper and packaging sector for both corporates and financials sponsors. 

  • Ian Schofield

    Own Label and Packaging Manager Iceland

    Ian travels the world spreading his 30 years of Packaging knowledge and experience.  His job includes best practise launch methods from product development stage to arrival in store and driving innovation in Packaging.

    He is now leading the way turning down the tap of plastic used in Food Packaging. This year Iceland declared first it would remove all plastic from it’s Own Label products by 2023. This was the catalyst to change government, consumer and industry thinking on the use of single use plastics. The rest is now history.

    He started his career in the Co-operative Head Office in Manchester qualifying in packaging development/engineering before moving into buying and marketing roles. 

    In the mid 80’s, he joined retailer Iceland(for the first time) as Own Label Manager  to develop the Iceland brand.  In his time there, he initiated and managed the launch of over 8,000 lines and was integral to the acquisition of its biggest rival Bejam.  The brand growth increased from GBP 4 million to over GBP 450 million.

    Ian then moved to the supplier side, working with a number of companies providing product solutions which included design, packaging technology, project and asset management, vendor management, product development, artwork/pre press services and printing to the largest FMCG brands around the world. 

    Ian joined Sun Branding Solutions(was Gilchrist) in 2004 as Sales and Marketing Director and was instrumental in the companies’ product and service development and growth, using his experience and unique perspective to scope and develop bespoke launch solutions for FMCG brands and retailers

    In 2013 he re-joined Iceland after the company went private again under the original owner Malcolm Walker. Iceland now turnover £3bn with 900 stores and sell in 40 countries.  He looks after all graphics and packaging including the Own Label process. He works directly for Nigel Broadhurst the MD and is now the most prominent packaging leader in UK retailing.(All other Packaging people work several layers down in other retailers)

    Ian is an active member of the Institute of Packaging and Institute of Marketing.

  • Wade Schuetzeberg

    Executive Director Europe America Chung Nam (ACN)

    Wade is a 25 year veteran of the recovered paper industry and a 1991 graduate of Texas Tech University with bachelor degrees in Business Economics and Finance.  In 2000, he helped establish ACN’s European headquarter office in Rotterdam and subsequently in 2006, the UK office in Manchester.  He currently serves as Executive Director for both offices.  Featured as a expert speaker at many industry conferences, Wade’s leadership in the business is indicative of ACN’s commitment to sound corporate responsibility.  Prior to joining ACN,  he was the Far East Export Manager for Waste Management - Recycle America and held posts for this firm and its affiliates in Atlanta, Chicago and Seattle.

    America Chung Nam is the world’s leading exporter of recovered paper and affiliated company with Asia’s largest containerboard producer, Nine Dragons Paper Industries Ltd.

  • Laurent Sellier

    COO Europe, Paper & Board Smurfit Kappa

    Laurent Sellier, born in 1968 of French nationality, married and has 4 children. Graduated in 1990 from ESCP MBA (Paris Business School). Military service in the Navy at the French Embassy in The Hague (The Netherlands). He joined Smurfit Kappa in 1995 as an internal auditor. After occupying various operational positions in the Paper Division in the UK, Spain and France, he was appointed COO SK Europe Paper & Board in October 2015.

  • Chris Sutcliffe

    Media Journalist Media Voice

    Chris is a freelance journalist whose work includes a weekly media-focused column in UK-based national newspaper The New European, features in the Guardian and What's New In Publishing, and articles published for a variety of other publications. He is the host and producer of the weekly Media Voices podcast and is currently developing the content and membership strategy for the UK's Advertising Association. He can be found @chrismsutcliffe on Twitter or at chrismsutcliffe.com

  • Berry Wiersum


    Sappi, a leading global provider of sustainable woodfibre products and solutions, appointed Berry Wiersum (62, Dutch) Chief Executive Officer of Sappi Europe S.A. on 15 January 2007. Mr Wiersum started his career at ICI Fibres, became President of Amoco Fabrics (Europe), then the President of Amoco Chemicals (Europe), and when Amoco was taken over by BP, he moved to BP to assist with the integration of the two groups in Europe.  He subsequently left BP and joined Pechiney S.A. in France and ran the CEBAL packaging division until he was recruited as Managing Director of the Packaging division of Kappa Packaging BV (The Netherlands) and member of the Management Board responsible for paper manufacture and packaging in the Kappa group.  He holds a Master of Arts degree with Combined Honours in Mediaeval and Modern History and subsidiaries in French and Music from the University of St. Andrews in the UK. Berry Wiersum was Vice-Chairman Coated Cepifine in 2009 and 2010. Berry Wiersum was Chairmen of Cepi (Confederation of European Paper Industries) in 2010 and 2011. Berry is married with four children.