overview

THE 58TH ANNUAL EDITION
PART OF SMITHERS PAPER WEEK 2027
PRIMA is Europe's definitive platform for strategic discussion, knowledge sharing and networking within the pulp and paper supply chains, with the 2027 event taking place as part of Smithers Paper Week 2027.
Over the last 58 years, PRIMA has established a reputation as the go-to network hub for the entire fibre value chain - from forestry, minerals and chemicals companies through to pulp and paper makers, merchants, publishers, printers, packaging producers and consumers of paper and board products.
PRIMA 2026 took place as a strategically focused one-day event, this year's event will provide delegates with the opportunity to get the latest developments in the fibre network, in-depth background information and a clear understanding of future challenges and solutions from top leaders in the industry. Designed for CEOs and high-level senior executives within the pulp and paper industry.
We had the privilege of hosting CEOs from the following esteemed companies, Mondi, Nestle, Rabobank, Holmen, Delfortgroup AG, Sappi, Fibenol, FiberLean, BASF, CEPI and many more.
Alongside an award-winning programme, PRIMA provides the perfect environment for you to connect with senior decision makers and key players from across the industry and build on those all-important business relationships.
At PRIMA, delegates...
- Discovered solutions to the biggest challenges facing the pulp, paper and print sectors through a series of dynamic sessions led by high-calibre industry leaders
- Networked with senior representatives of leading paper and pulp industry players. Attendees include senior experts from Smurfit Kappa, MM Group, NatWest, BusinessEurope, Cepi, Climate Bonds Initiative, Sappi, Paptic, Bobst, AB InBev, Holmen, Unilever, HB Fuller, BASF, Dow, Omya and more
- Had their questions answered during dedicated Q&A sessions throughout the event
"PRIMA is one of the best conferences to network with peers from the industry"
- Director Market Intelligence, Iggesund Paperboard
WHY ATTEND
why PRIMA is a must attend

NETWORK WITH INDUSTRY LEADERS
Connect with CEOs, senior executives, and decision-makers from across the global pulp, paper, and packaging value chain.

HEAR THE LATEST INDUSTRY INSIGHTS
Gain expert perspectives on market trends, sustainability, innovation, regulation, and the future of fibre-based industries.

LEARN FROM LEADING EXPERTS
Join strategic keynote sessions, panel discussions, and Q&As featuring influential leaders shaping the future of the paper industry.
speakers
2027 SPEAKERS

HENRIK SJÖLUND
HOLMEN AB
Speaker Job Title

ANTÓNIO REDONDO
THE NAVIGATOR COMPANY
Speaker Job Title

CARLOS ANÍBAL FERNANDES DE ALMEIDA JUNIOR
SUZANO EUROPE
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AGENDA AT A GLANCE
08:00-08:50 Registration & Welcome Refreshments
09:10-11:00 Session 1: Market Trends
11:00-13:15 Session 2: Europe's Bioeconomy Strategy
13:15-16:15 Session 3: Paperisation - Vision, Volume, Value Chain
16:15-17:30 Session 4: CEO Insights
18:00-21:45 Networking Dinner
About US

2026 KEY THEMES
- Global markets - supply/demand outlook; regional comparisons
- Paperisation - keeping the commitment going
- European bioeconomy strategy - reinforcing the Europe's strengths
- Supply chain, materials management and decarbonisation - forging strong partnerships up and down the value chain
- Regulatory strategy in the context of balancing European competitiveness with sustainability goals
- Innovation financing and pipeline-building - lessons learned from start-up / scale-up journeys
- Manufacturability - adaptation and commitment required to support paperisation
Details
Event Details

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