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Over the last 50 years, PRIMA has established a reputation as the go-to network hub for the entire fibre value chain – from forestry, minerals and chemicals companies through to pulp and paper makers, merchants, publishers, printers, packaging producers and consumers of paper and board products.
PRIMA 2023 took place as a strategically focused one-day event, followed by a networking dinner at Das Loft, this year's event provided delegates with the opportunity to get the latest developments in the fibre network, in-depth background information and a clear understanding of future challenges and solutions from top leaders in the industry.
Register your interest in joining us next year now to be kept informed of all the latest event updates and be notified as soon as tickets are available.
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Alongside an award-winning programme, PRIMA provides the perfect environment for you to connect with senior decision makers and key players from across the industry and build on those all-important business relationships.
In 2024, delegates will...
Jürgen Dornheim, Director Corporate Packaging Innovation & Sustainability.
Works for 33 years for Procter & Gamble and Gillette in the non-food brand business.
For 8 years Head of Global Packaging Development for two of the world's leading brands: Oral-B and Braun.
Since 2013, working on packaging innovation and circularity for all P&G brands on global corporate level, with a strong focus on innovation, sustainability and new materials.
Focus: Fibre-based packaging, with technical innovations in the field of new properties, as well as good recyclability. Introduced over last 8 years of a large number of fibre packaging.
Outside of P&G, he worked as an expert in 4evergreen, in the European paper industry, and until 2023 as an expert on the German "minimum standard".
Harald Hauke is CEO of ARA AG and managing director of the subsidiary Austria Glas Recycling. He
studied business administration at the JKU in Linz. After his studies he moved to Vienna, where he
worked at Unilever and completed his doctoral studies at the Vienna University of Economics and
Business. He spent his professional career mainly in multinational FMCG companies. After Unilever,
he worked at Lindt & Sprüngli, then in the music and publishing business. Before joining the ARA
group, he worked at Nestlé for almost 10 years (i.a. executive board at Nestlé Waters Germany,
Global Customer Director at Nestlé Waters HO in Paris). He is also member of the supervisory board
of several housing associations, board member at KSV1870, member of the Science and Research
Council Salzburg and RYS 500-hour yoga teacher.
Marco Eikelenboom is Chief Executive Officer at Sappi Europe since April 2021. His professional career started in 1992 with KNP Fine Paper in The Netherlands and after several commercial positions in Maastricht and Paris, he was appointed Manager Corporate Planning when KNP Leykam was acquired by Sappi Ltd. in 1997.
Following this corporate strategy position, Marco took on the role as Managing Director of Sappi Benelux and left in 2002 to Sappi’s global Head Office in Johannesburg to become Marketing Director. Marco came back to Brussels as Director Marketing & Sales in 2005 and after the acquisition and integration of M-real Graphics In 2008, he assumed the global commercial responsibilities for the Graphics business of Sappi Europe as Vice-President Marketing & Sales.
Marco holds a Master of Science in Business Administration from the Erasmus University Rotterdam and followed executive management courses at INSEAD, IMD and MIT Sloane School of Management. He lives with his wife Renée and dog Dingo in Brussels and has 3 sons, of which one is an associate at The Boston Consulting Group in Amsterdam and 2 are at University in the Netherlands.
Prior to joining Rabobank, Natasha worked as a Markets and Supply Chains researcher at LEI Wageningen University. In this position, she conducted research on a wide range of F&A sectors, such as poultry and dairy, as well as on a number of overarching food supply chain themes, like food safety.
Natasha started her career in 1999 as Quality Assurance Manager at a baby food production plant (part of Royal Numico) in Moscow. From there, she moved to the Netherlands to work on her Ph.D. at Wageningen University, focusing on the economics of food safety and traceability in the Dutch dairy chain. During this period, she was also a visiting researcher in the US and Australia. In addition to her Ph.D., Natasha holds a MSc in Agricultural Economics from the Russian State Agricultural University (Moscow Timiryazev Agricultural Academy).
Sebastian Heinzel's unconventional journey led him from journalism in New York to the helm of Heinzel Group's pulp and paper business. Despite initial ventures into digital entrepreneurship, he embraced his family's legacy and merged his digital background with the tangible world of paper and pulp. As CEO, he drives innovation and sustainability and leads the company in a global market.
Axelle Ducos is the Chief Growth Officer of Land Life. In her capacity, she works with committed corporations, landowners, and investment partners to finance and develop large-scale, tech-enabled reforestation projects that mitigate climate change and revitalize ecosystems and biodiversity. She graduated from HEC Paris, and received an M. Sc. in Economics from the London School of Economics.
Martin Zahlbruckner is Chief Executive Officer at delfort since March 2006. His professional career started in 1989 at the Institute for European Law, Johannes Kepler University in Linz/Austria. From 1995 to 1997 he was responsible for Legal and M&A at Trierenberg Holding in Traun, Austria. In 1997 he was appointed Managing Director or OP papìrna, s.r.o., Czech Republic. From 2000 till 2006 Martin held the position of CFO of Trierenberg Holding, including the business responsibility for the Graphical Business and Pressure Sensitive Industry.
Martin holds a Ph.D. in Law from Johannes Kepler University in Linz/Austria and followed executive management courses at St. Gallen (Switzerland), IMD Lausanne and Columbia University to name a few. Further, he is Chairman of the Association of Austrian Paper Industry as well as a Board Member of CEPI and serves as member of Supervisory Boards in Financial Institutions.
Since 2023 Mr. Tillman is working as Senior Consultant at ECOL Studio
Consulting AB. The main work area is providing consultancy and training
services on Sustainability and Sustainable development in the Pulp,
Paper&Board sector.
During 2019-2022 Mr. Tillman worked at RDM Group (Reno de Medici)
as Chief Innovation & Sustainability Officer responsible also for
Technical Customer Service and Risk Management, based at the Head
Office in Milano, Italy
Before joining RDM Mr. Tillman worked at IKEA of Sweden for six years
in the position of Project Leader in both Packaging Development as well
as in Wood Supply&Forestry at the Head Office in Älmhult, Sweden.
Starting in 1990 Mr. Tillman successfully spent more than 20 years in
the Pulp&Paper Industry holding positions in R&D, Production,
Operations as well as Head Office Management positions in the areas of
Sustainability, Energy, Environment, Health&Safety and Risk
Management for SCA, SCA Packaging and DS Smith. 12 years were
spent at the SCA Packaging Head Office in Brussels also representing
the company in trade associations, e.g CEPI and Fefco.
Mr. Tillman, born in 1965, is of Swedish nationality and has a
background of Chemical Engineering at the Lund Institute of Technology
and Pulp&Paper Technology at the Royal Institute of Technology in
Stockholm, Sweden.
Sappi, a leading global provider of sustainable woodfibre products and solutions, appointed Berry Wiersum as Chief Executive Officer of Sappi Europe S.A. on 15 January 2007. Berry retired as CEO in March 2021 and is currently Head of Regulatory Affairs for Sappi Europe.
Mr Wiersum started his career at ICI Fibres, held the position of President of Amoco Fabrics (Europe) followed by President of Amoco Chemicals (Europe). Following the takeover by BP, he joined BP to assist with the integration of the two groups in Europe. He then joined Pechiney SA in France and ran the CEBAL packaging division until he was recruited as Managing Director of the Packaging Division of Kappa Packaging BV (The Netherlands) and member of the Management Board responsible for paper manufacture and packaging in the Kappa group. Mr Wiersum was Chairman of CEPI (Confederation of European Paper Industries) from 2009 – 2011. In 2017 he was named RISI's European CEO of the year and International CEO of the year at the PPI awards.
Qualifications: MA (Medieval and Modern History)
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Mr. Tuomas Mustonen is the Co-Founder and Chief Executive Officer of Paptic Ltd, a Finnish growth company focusing on sustainable flexible packaging materials and addressing climate change and promoting circularity. With Mustonen’s lead, Paptic Ltd has grown from a bio-innovation start-up to a recognized solution-provider with its wood-fibre based, flexible and fully recyclable packaging materials in over 40 countries.
Prior to establishing Paptic Ltd in 2015, Mr. Mustonen has worked as Vice President, Sales at VTT Technical Research Centre of Finland, and has a wide background from the fibre-based packaging industry in several business development and managerial roles. He is specialized in conceptualizing and commercializing new biobased material technologies with special focus on packaging applications. Mr. Mustonen has an MBA degree from the Aalto University, Finland and Master of Science degree in Paper Physics from the University of Jyväskylä, Finland.
