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Agenda

Registration and welcome refreshments
Chair’s opening remarks
Stephen Harrod, Consultant, Paper & Board, Packaging, Smithers
SESSION 1 - MARKET TRENDS
Macroeconomic and geopolitical factors impacting the pulp, paper and fibre packaging industry
Marko Summanen, Vice President Business Development, Forest Vertical Europe, ResourceWis
Propelling Europe’s bioeconomy to new frontiers
Join Marco Eikelenboom as he outlines some of the key industry opportunities and challenges amid today’s EU regulatory and policy dynamics. As Europe continues to strengthen its leadership in circularity and innovation, it is imperative that the entire woodfibre value chain collaborates more closely together as shown recently in the signing of the Antwerp Declaration calling for a European Industrial Deal highlighting European industries commitment to transformation. Driving positive impact for the planet, for European communities, and for Europe’s global competitiveness.
Marco Eikelenboom, CEO, Sappi Europe; Chairperson, Cepi
Insights from the recycled packaging paper industry – a key player in the value chain
How to close the loop and achieve greater standardisation at European level
Dr. Harald Hauke, CEO, Altstoff Recycling Austria AG
 
Brand owner perspective: Evolving with paper-based materials for primary food packaging applications – recyclability and LCA considerations
Opportunities and challenges with paper based materials for long shelf life primary food packaging applications
Abhijit Bhattacharya, Team Leader & Expert Fiber-based Packaging, Nestlé Research
Networking break
SESSION 2 – REGULATION & SUSTAINABILITY
Regulation and sustainability: how to turn threat into opportunity
Chair: Jori Ringman, Director General, The Confederation of European Paper Industries (Cepi)
Speakers:
Dr Maija Pohjakallio, VP, Climate and Circular Economy, Metsä Group
Paulus Goess, Growth & Sustainability Director, Mondi Group
Hanna Kalliomäki,
Chief Sustainability Officer (CSO), Paptic
Tapping into the full potential of the forest-based bioeconomy whist respecting ecological boundaries and sustainable sourcing
Carbon credits, verification systems, regulatory compliance, trust & transparency – what does it take to drive new revenue streams? What new business models are emerging to mitigate climate change and revitalise ecosystems, biodiversity AND industry?
Chair: Marco Eikelenboom, CEO, Sappi Europe; Chairperson, Cepi
Speakers:
Axelle Ducos, Chief Growth Officer, Land Life 
Kristjan Lepik, CEO, Arbonics
Networking lunch
SESSION 3 - INNOVATION
Filling and financing the innovation pipeline
  • How are big companies filling up their innovation engines? How is risk factored in?
  • How do smaller companies scale-up? What are the models of collaboration?
  • ESG transformation and financing strategies
  • Role CVC and VC
Chair: Ulf Tillman, Senior Consultant, Ecol Studio Consulting AB
Speakers
Anna Niittylä, Scout and Nordics Representative, CMPC Ventures
Natasha Valeeva, Senior Analyst Packaging, Rabobank International
Michael Brandkamp,
Founder & General Partner, European Circular Bioeconomy Fund (ECBF)
Dr. Anne Lamp,
CEO, traceless
Brand owner perspective - panel discussion
“If you can inspire brand owners with real innovations, you no longer have to worry about your future. True innovation often requires saying goodbye to old processes, behaviours and business models, which is always painful and associated with resistance.”
Chair:
Andreas Walser, Co-Chair, 4evergreen alliance; Managing Director, Hamburger Recycling Group GmbH

Speakers include
Jürgen Dornheim, Director Corporate Packaging, Sustainability & Innovation, P&G; spokespersons for the Brand owner group in 4Evergreen
Allan Dickner, Packaging Development Leader, IKEA
Networking break
SESSION 4 – INDUSTRIAL STRATEGY
CEO keynote panel: Whilst the forest-based products industry stands ready to commit fully to the net zero, low carbon, circular economy, what are the frameworks and enablers of success?
  • It’s a year of M&A in the industry, particularly in recycled paper and corrugating. Does that mean that Big is the only thing to be? Comparing European vs US definitions of competitiveness.
  • Bio-tech, sustainable resources, diversity and short distances - a leverage point for Europe?
  • What would you like the next Commission to change most? Does it show enough of vision for a European Industry Policy?
  • US experience: enabling versus regulating. How do states compete for investment? What can Europe learn about next-gen industrialization?
  • What’s your view of the capacity increases in Asia, especially in China? Do you see them as a threat?
  • Innovation: the Chinese are winning the electric car contest, the Americans have won the Big Tech contest. Which one is Europe going to win?
  • Demography as a growth killer or the opportunity for innovation?
  • How is AI being applied in your businesses?
Chair: Martin Zahlbruckner, CEO, delfortgroup AG
Speakers
Sebastian Heinzel, CEO, Heinzel
Henrik Sjölund, CEO and President, Holmen Group
Hans-Christoph Gallenkamp, CEO, Felix Schoeller; President, DIE PAPIERINDUSTRIE (DPI)
Ross Bushnell, President & CEO, Pixelle Specialty Solutions
Chair’s closing remarks and end of day one
Networking dinner

Download the full 2024 programme

PRIMA-2024-Agenda-19-6