PRIMA is back in Prague this year and you are having a discussion with Zdenek Musil, MD of Euro Waste. Give us a taster of the questions you will be asking.

Zdenek is a leading expert in waste-paper collection and waste-paper handling. Together we will discuss:

• The European paper industry as a global role model for the circular economy industry
• How can recyclers make collection more attractive?
• Changing mindsets effectively: from 'waste' to 'raw material'
• How can standards be used to help attract innovation and avoid zero to 100 expectations?
• Recycling of new barrier papers - how to address the challenge?

We have a terrific CEO panel lined up - Saica, Smurfit Westrock, Stora Enso, Prinzhorn, Sappi - what do you hope to hear them address?

This CEO panel represents industry with a proven and working circular recycling system including advanced sustainable fibre-based packaging materials. It will give the audience insights into the paper industry's offer to consumers, customers and regulators, and illustrate how to work together to overcome the next set of hurdles. I call it 'solutions by collaboration'.

In a nutshell, what is it that you and your colleagues value most about participating in PRIMA?

I like the presence of top-notch speakers sharing brand new information to provide answers that give guidance to decision-makers!