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Interview with Paptic CEO: Tuomas Mustonen

We recently spoke to Tuomas Mustonen, CEO and Co-Founder of Paptic, to get his expert insight into the regulations impacting the industry now and in the future, scaling-up companies, and more.

Tuomas, you'll be joining the discussion on the 'regulatory deluge'. Which regulatory instruments are taking up most of your time this year?

As our focus is in the packaging market, our attention is largely on the Packaging and Packaging Waste Regulation (PPWR) and its evolution. But naturally we are impacted by many other developments in the regulatory space, as they are so deeply interlinked. Other examples include the Green Claims directive from new innovations and critical reviewed LCA perspective, and the Waste Framework Directive, as it is updating the basic concepts related to waste management, recycling and recovery.

You'll also be sharing your 'scale-up' journey at this year's conference. Can you give us a snapshot of what delegates will hear?

In order to successfully navigate the regulatory deluge, you need to have long-term sustainability strategy and vision. At Paptic, we've focused on circularity from our initiation in 2015 and it has been a focus where we've 'seen the world turn in our direction'. 

Furthermore, small scale-up companies need different business models, approaches and solutions to scale-up the innovations and create the impact, and you must be challenging the conventions to find your position in the market.

Therefore, I am looking forward to sharing our views on how to build an impact driven scale-up company through partnerships and capital efficiency.

What are you most looking forward to hearing about and discussing with your fellow speakers and delegates at this year's PRIMA conference?

I am looking forward to hearing views on how various other companies are addressing the global sustainability driven challenges with the simultaneous market and demand related economic imperatives. And how short- and long-term focuses are balanced. Naturally, I am also expecting the event to fulfill the multiple year deficit of networking opportunities.

Tuomas Mustonen is Co-Founder and CEO of Paptic, a Finnish growth company focusing on sustainable flexible packaging materials and addressing climate change and promoting circularity. With Mustonen's lead, Paptic has grown from a bio-innovation start-up to a recongised solution-provider with it's wood-fibre based, flexible and full recyclable packaging materials in over 40 countries.